Before optimising your Web pages to maximise rankings, WebPromotioNZ defines the descriptive keywords and phrases used by your target group. Using these, WebPromotioNZ examines your competitors in the top ten rankings.

Keywords and phrases are those used by visitors to find your products, brands, services or information. For example, the same words people might use in their questions when phoning your business.

By looking at the keyword ranking, WebPromotioNZ can see if the selected keywords have tough competition and where a Web site is ranking. However, with search engine optimisation or marketing, how close to the top of the search engine results your pages rank is less important than the number of visitors you get from the optimisation process.

Search engines weight keywords or phrases according to their placement in the Web site. WebPromotioNZ uses these important spots:

• Page titles [seen at the top of the browser].
• Headlines – carry more weight than the rest of the text.
• Body copy – what the visitor and the search engine see.
• Links – words that are hyperlinked on your Web pages.
• Meta tags [description and keywords - invisible except to the search engine] – not as important now, but help to control the search engine results listing.
• Alt-text – alternative text used to describe images.