WebPromotionNZ, Dunedin New Zealand

Factors Influencing Ranking


When ranking pages, search engines evaluate many different parameters and stick to certain rules known as ranking algorithms.

The two main questions search engines ask are:

On-page parameters include keyword frequency, prominence, and weight. Off-the-page factors include link popularity score, theme, and presence or absence of Open Directory [ODP] and Yahoo! listings.


Google
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